Yang'anani kwambiri pakukweza zakudya zanthawi yomweyo ndikukulitsa kuchuluka kwa mitundu yatsopano ndi yakale kuti ipikisane pamsika wa 100 biliyoni.

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Ndikagwira ntchito yowonjezereka usiku, ndimakonda kudya mphika wodziwotcha kapena kuphika paketi ya Zakudyazi za nkhono kuti ndithetse njala yanga.”Mayi Meng ochokera ku banja la Beipiao adauza mtolankhani wa "China Business Daily".Ndi yabwino, zokoma ndi zotsika mtengo chifukwa iye amakonda mayiko.chifukwa chodyera.

Nthawi yomweyo, mtolankhaniyo adapeza kuti njira yosavuta komanso yofulumira yazakudya idakopa chidwi chachikulu.Posachedwapa, "chikwama chophikira" chokhala ndi zakudya zofulumira komanso chosavuta cha "Bagou" chamaliza kupereka ndalama zatsopano.Malinga ndi ziwerengero zosakwanira kuchokera kwa mtolankhani, kuyambira chaka chatha, ndalama zonse zogulira zinthu zosavuta komanso zofulumira zadutsa yuan biliyoni imodzi.

Ofunsidwa ambiri amakhulupirira kuti kutukuka kwachangu kwa zinthu zosavuta komanso zakudya zofulumira kumakhudzana ndi chuma chokhala pakhomo, chuma chaulesi, ndi kukweza kwaukadaulo.Kukula kwapang'onopang'ono kwakhala kosapeŵeka.

Katswiri wazakudya ku China, Zhu Danpeng, akukhulupirira kuti msika wosavuta komanso wofulumira wa msika udali ndi mwayi wotukuka mtsogolo.Iye ananenanso kuti, “Pamene chiwerengero cha anthu a m’badwo watsopano chikupitirizabe kukwera, chakudya chosavuta chidzakhala ndi nyengo ya chiwonjezeko chofulumira kwa zaka 5 mpaka 6.”

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“M’mbuyomu, tinkakumbukira zakudya zopatsa thanzi nthawi yomweyo tikamatchula za zinthu zosavuta komanso zofulumira.Pambuyo pake, zakudya za nkhono zitayamba kutchuka pa Intaneti, nthaŵi zambiri zinkagulidwa.Zitha kukhala chifukwa chakusaka pafupipafupi.Pulatifomu ya e-commerce idalimbikitsa zakudya zanthawi yomweyo malinga ndi zomwe amakonda.Ndangozindikira kuti pali mitundu yambiri yatsopano komanso magulu osiyanasiyana, "Ms. Meng adauza atolankhani.

Monga Ms. Meng adanena, m'zaka zaposachedwa, gawo lothandizira komanso chakudya chofulumira likupitilira kukula, ndipo osewera ambiri akutenga nawo mbali.Malingana ndi deta ya Tianyancha, pali mabizinesi oposa 100,000 omwe akugwira ntchito mu "zakudya zosavuta".Kuphatikiza apo, pakuwona momwe amagwiritsira ntchito, kuchuluka kwa malonda akukula kosavuta komanso chakudya chofulumira kumakhalanso koonekeratu.Malinga ndi ziwerengero zochokera ku Xingtu, panthawi yopititsa patsogolo "6.18" yomwe yangotsala pang'ono kutha, kugulitsa zinthu zosavuta komanso zachangu pa intaneti kunakula ndi 27.5% pachaka.

Kukula kofulumira kwa zosavuta komanso chakudya chofulumira kumayendetsedwa ndi zinthu zosiyanasiyana.Xu Xiongjun, yemwe anayambitsa Jiude Positioning Consulting Company, akukhulupirira kuti “chifukwa cha zopindula monga chuma chakukhala pakhomo, chuma chaulesi ndi chuma chimodzi, kusamalidwa bwino ndi zakudya zachangu zakwera kwambiri m’zaka zaposachedwapa.Panthawi imodzimodziyo, kampaniyo ikupitiriza kubweretsa zinthu zosavuta komanso zotsika mtengo, zomwe zimapangitsa kuti makampani opanga zakudya azikhala osavuta komanso othamanga kwambiri. "

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Liu Xingjian, yemwe ndi mnzake woyambitsa Daily Capital, adati kutukuka kwamakampaniwo kudachitika chifukwa cha kusintha kwa kufunikira ndi kupezeka.Iye anati: “Zizolowezi zomwa mowa zasintha kwambiri m’zaka zaposachedwapa.Kufuna kosiyanasiyana kwa ogula kwapangitsa kuti pakhale zinthu zatsopano.Kuphatikiza apo, ikugwirizananso ndi chitukuko cha mafakitale komanso kukweza kwaukadaulo. ”

Kumbuyo kwa kuchuluka kwa ogula, njira yosavuta komanso yofulumira yazakudya yakula mpaka 100 biliyoni.The "2021 Convenience and Fast Food Industry Insight Report" yotulutsidwa ndi CBNData inanena kuti msika wapakhomo ukuyembekezeka kupitirira 250 biliyoni ya yuan.

M'nkhaniyi, m'zaka ziwiri zapitazi, pakhala pali nkhani zambiri zopezera ndalama pa njira yabwino yopezera chakudya.Mwachitsanzo, Bagou posachedwapa anamaliza gawo la Pre-A la ndalama zokwana makumi mamiliyoni a yuan, ndipo Cooking Bags adamalizanso gawo la Pre-A landalama pafupifupi ma yuan 10 miliyoni.Kuphatikiza apo, Akuan Foods ikufuna kupita pagulu pambuyo pomaliza ndalama zambiri.Yamaliza 5 kuzungulira kwandalama m'zaka zitatu kuyambira HiPot, kuphatikiza Hillhouse Capital ndi mabungwe ena odziwika bwino azachuma.

Liu Xingjian adanenanso kuti "makampani atsopano komanso otsogola omwe apeza ndalama ali ndi maubwino ena pankhani ya mayendedwe, ukadaulo, komanso kuzindikira kwa ogwiritsa ntchito.Mwachitsanzo, kuphatikiza gwero lazinthu zogulitsira, kukhathamiritsa mtengo wamtengo wapatali, ndikuwongolera zomwe ogula amadya pogwiritsa ntchito luso laukadaulo, ndi zina zambiri, ndikofunikiranso kumvetsetsa zosowa za ogwiritsa ntchito.Lingaliro lachidziwitso cha chinthucho ndikukhathamiritsa zinthu nthawi zonse kuti zikhale zosavuta, zokoma, komanso zotsika mtengo, ndipo zinthuzi mwachibadwa zimagwira ntchito bwino potengera kugulitsa kwachangu komanso kugulidwanso."

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Magawo a Msika wa Masewera

Mtolankhaniyo adafufuza nsanja zosiyanasiyana za e-commerce ndipo adapeza kuti pakadali pano pali zakudya zosiyanasiyana zosavuta komanso zofulumira, kuphatikiza poto wowotcha, pasitala, phala laposachedwa, skewers, pizza, ndi zina zambiri, ndipo maguluwo akuwonetsa zomwe zikuchitika. za kusiyanasiyana ndi kugawa.Kuphatikiza apo, zokometsera zazinthu zimagawikanso, monga Zakudyazi za Nkhono za Liuzhou, Zakudyazi za mpunga za Guilin, Zakudyazi zosakanikirana za Nanchang, ndi Zakudyazi zosakanikirana za Changsha zomwe zidakhazikitsidwa ndi kampaniyo mozungulira mawonekedwe akomweko.

Kuphatikiza apo, makampaniwa adakulitsanso ndikugawa magawo omwe amadya zakudya zosavuta komanso zofulumira, zomwe pakadali pano zikuphatikiza zochitika zodyera monga chakudya chamunthu m'modzi, chakudya chabanja, chuma chatsopano chausiku, zochitika zakunja, komanso kugawana zipinda zogona.Zochitika.

Pachifukwa ichi, a Liu Xingjian adanena kuti makampani akafika pamlingo wina, ndi lamulo losapeŵeka kusintha kuchoka pa chitukuko chachikulu kupita ku ntchito yoyengedwa.Mitundu yomwe ikubwera iyenera kufunafuna njira zosiyanitsira kuchokera kumadera ogawanika.

"Kugawika komwe kulipo komanso kubwereza kwamakampani ndi chifukwa cha kukweza kwa ogula ndikukakamiza kuti achite bwino komanso kukweza mbali ya mafakitale.M'tsogolomu, kugawikana kwazakudya zonse zaku China kudzalowa mumpikisano wozungulira komanso wamitundu yambiri, ndipo kulimba kwazinthu kudzakhala chinthu chofunikira kwambiri kuti mabizinesi adzipangira okha makampani awo.Chinsinsi cha chotchinga. ”Zhu Danpeng adatero.

Pulofesa Sun Baoguo, katswiri wa maphunziro a Chinese Academy of Engineering, adanenapo kuti njira yaikulu ya chitukuko chamtsogolo cha chakudya chosavuta komanso ngakhale chakudya cha China ndi mawu anayi, omwe ndi "kununkhira ndi thanzi".Kukula kwamakampani azakudya kuyenera kukhala kosangalatsa komanso kokhudza thanzi.

M'malo mwake, kupatsa thanzi kwa chakudya chosavuta komanso chachangu ndi njira imodzi yopititsira patsogolo komanso kusintha kwa mafakitale m'zaka zaposachedwa, ndipo makampani ambiri akusintha kukhala chakudya chathanzi kudzera muukadaulo waukadaulo.Tengani gulu la Zakudyazi mwachitsanzo.Thanzi la mtundu uwu wa bizinesi likuwonekera makamaka pakuchepetsa mafuta komanso kuwonjezera zakudya.Malinga ndi kukhazikitsidwa kwa boma kwa Jinmailang, kumakwaniritsa zosowa za ogula "kuchepetsa mafuta, mchere ndi shuga" kudzera muukadaulo wophika 0-Frying ndiukadaulo wowumitsa FD.Kuphatikiza pa Zakudyazi zanthawi yomweyo, zinthu zambiri zatsopano zomwe zikuyang'ana pazaumoyo zapezeka pamsika wosavuta komanso wofulumira, monga supu yakale ya nkhuku yomwe imayang'ana kwambiri pazakudya, Zakudya zoziziritsa kukhosi za konjac, Zakudyazi zam'madzi, ndi zina zambiri;zotsogola zomwe zimayang'ana kwambiri thanzi komanso zopatsa mphamvu zochepa monga Super Zero, Orange Run, ndi zina.

Zopangira zatsopano zimatanthauza kuwonjezeka kwa ndalama.Woyang'anira fakitale yopanga zakudya ku Henan adauza atolankhani kuti, "Kuti tipange zinthu zatsopano zathanzi, fakitale yathu yamanga malo opangira zinthu zodzipangira okha komanso kuyesa zinthu zomaliza, ndi zina zambiri, koma izi zimapangitsanso kuti mtengo ukhale wokwanira. kuchuluka.”Cai Hongliang, woyambitsa komanso wapampando wa mtundu wa Zihai pot, nthawi ina adauza atolankhani kuti, "Kugwiritsa ntchito ukadaulo wowumitsa kuzizira kwachulukitsa ndalamazo kanayi."Liu Xingjian adati, "M'nthawi yodalira kugunda kwakukulu kuti apambane dziko lapansi M'mbuyomu, mabizinesi amayenera kupitiliza kubwereza mizere yazinthu, kuchepetsa mtengo, ndikukwaniritsa zofuna za ogula, zomwe zimayesanso kuthekera kwamakampani ogulitsa."

Ndizofunikira kudziwa kuti makampani ambiri ayamba kukonza njira zawo zoperekera zinthu.Malinga ndi chidziwitso cha anthu, Akuan Foods ili ndi maziko asanu opangira ndipo imapereka ntchito za OEM pamitundu yambiri yodziwika bwino.Zihi Pot yayika ndalama m'mafakitole opitilira khumi ndi awiri kumtunda, ndicholinga chotenga nawo gawo muzakudya zakumtunda ndi zosakaniza zina ndikuwongolera magwiridwe antchito.

Fang Ajian, woyambitsa ndi CEO wa Bagou, adanena kuti ngakhale chizolowezi chokhazikika chodyeramo chakudya chathandizira kukhathamiritsa kwa njira zosavuta komanso zogulitsira chakudya mwachangu, pazinthu zina, njira yoperekera chakudya mwachangu ilibe yankho lokonzekera potengera kubwezeretsa kukoma;kuonjezera apo, mafakitale akumtunda alipo Vuto lodalira njira yayitali komanso kusowa kwa chilimbikitso chowonjezeranso kupanga kumatanthauza kuti kukweza kwa chain chain kumalizidwe ndi mbali yofunikira.Ananenanso kuti, "Bagou pakadali pano imayang'anira maulalo opangira zinthu zazikulu ndikuchepetsa ndalama zopangira pogwiritsa ntchito kutsata mtengo komanso kusintha kwakuya kwamayendedwe.Kupyolera mu zoyesayesa za chaka chimodzi, ndalama zonse zogulira zinthu zatsika ndi 45%.

Mpikisano pakati pa mitundu yakale ndi yatsopano ukukulirakulira

Mtolankhaniyo adawona kuti osewera omwe ali pamsika wosavuta komanso wofulumira amagawika m'magulu omwe akubwera monga Lamenshuo, Kongke, ndi Bagou, ndi mitundu yachikhalidwe monga Master Kong ndi Uni-President.Makampani osiyanasiyana ali ndi zofunikira zosiyanasiyana zachitukuko.Pakalipano, makampaniwa alowa mu gawo la chitukuko cha mpikisano wathanzi pakati pa zatsopano ndi zakale.Mitundu yachikhalidwe imayenderana ndi zomwe zikuchitika poyambitsa zinthu zatsopano, pomwe zatsopano zimagwira ntchito molimbika pamagulu otsogola komanso kutsatsa kwazinthu kuti atenge njira yosiyana.

Zhu Danpeng amakhulupirira kuti opanga azikhalidwe kale ali ndi mawonekedwe amtundu, kukula kwake, ndi mizere yopanga okhwima, ndi zina zambiri, ndipo sizovuta kupanga zatsopano, kukweza, komanso kubwereza.Pazinthu zatsopano, pamafunikabe kutsata njira zonse zogulitsira, kukhazikika kwabwino, kusinthika kwazithunzi, kukweza kwa Service system, kukulitsa kwamakasitomala, ndi zina zambiri.

Kutengera zochita zamabizinesi azikhalidwe, mabizinesi monga Master Kong ndi Uni-President akuguba chakumapeto.Kumayambiriro kwa chaka chino, Jinmailang adayambitsa mtundu wapamwamba kwambiri wa Ramen Fan;m'mbuyomu, Master Kong adayambitsa mitundu yapamwamba monga "Suda Noodle House";Uni-President adayambitsa mndandanda wazinthu zapamwamba monga "Man-Han Dinner" ndi "Kaixiaozao", ndipo adatsegula sitolo yosiyana ya Official flagship.

Kuchokera pamalingaliro a njira zatsopano zamtundu, Akuan Foods ndi Kongke akutenga njira yosiyana.Mwachitsanzo, Akuan Foods yalanda makhalidwe a m'deralo ndikuyambitsa zinthu pafupifupi 100 monga Sichuan Noodles Series ndi Chongqing Small Noodles Series;Kongke ndi Ramen Adati alowe mumsika wa buluu wam'nyanja, woyamba umayang'ana pasitala, ndipo womaliza amayang'ana pa ramen yaku Japan.Pankhani yamatchanelo, ma brand ena atsopano ayamba njira yophatikizira pa intaneti komanso pa intaneti.Malinga ndi chiyembekezo cha Akuan Foods, kuyambira 2019 mpaka 2021, ndalama zake zogulitsa pa intaneti zidzakhala yuan 308 miliyoni, yuan 661 miliyoni ndi 743 miliyoni motsatana, zikuwonjezeka chaka ndi chaka;kuchuluka kwa ogulitsa kunja kwa intaneti kukuchulukirachulukira, motsatana 677, 810, 906 nyumba.Kuphatikiza apo, malinga ndi a Fang Ajian, chiŵerengero cha malonda a Bagou pa intaneti ndi kunja kwa intaneti ndi 3: 7, ndipo ipitiriza kugwiritsa ntchito mayendedwe osagwiritsa ntchito intaneti monga malo ake ogulitsa kwambiri mtsogolomo.

"Masiku ano, malonda osavuta komanso ofulumira akugawikabe, ndipo mitundu yatsopano ikulimanso kuno.Kugwiritsidwa ntchito kwa anthu, kusiyanasiyana kwamagulu ogula, komanso kugawikana kwa tchanelo kumabweretsa mipata kuti mitundu yatsopano iwonekere. ”Liu Xingjian adatero.

Xu Xiongjun adauza atolankhani kuti, "Kaya ndi mtundu watsopano kapena wachikhalidwe, cholinga chake ndikuchita ntchito yabwino ndikuyika bwino m'magulu, ndikukwaniritsa zomwe achinyamata amakonda.Kuphatikiza apo, mayina abwino amtundu ndi mawu oti atha kunyalanyazidwa. ”


Nthawi yotumiza: Dec-15-2022