"Ndikagwira ntchito yowonjezereka usiku kwambiri, ndimazolowera kudya chitofu chotenthetsera chokha kapena kuphika paketi ya Zakudya za nkhono kuti ndikhutiritse njala yanga." Mayi Meng ochokera ku banja la Beipiao adauza mtolankhani wa "China Business Daily". Ndi yosavuta, yokoma komanso yotsika mtengo chifukwa amakonda zinthu zosavuta kudya.
Nthawi yomweyo, mtolankhani adapeza kuti njira yopezera chakudya chofulumira komanso chosavuta yakopa chidwi cha anthu ambiri. Posachedwapa, kampani yogulitsa chakudya chofulumira yokhala ndi matumba "cooking bag" ndi kampani yogulitsa chakudya chofulumira "Bagou" yamaliza njira zatsopano zopezera ndalama motsatizana. Malinga ndi ziwerengero zosakwanira kuchokera kwa mtolankhani, kuyambira chaka chatha, ndalama zonse zopezera chakudya chofulumira komanso chosavuta zapitirira 1 biliyoni yuan.
Anthu ambiri omwe adafunsidwa mafunso amakhulupirira kuti chitukuko chachangu cha zinthu zosavuta komanso chakudya chofulumira chikugwirizana ndi chuma cha anthu okhala panyumba, chuma chaulesi, komanso kukweza ukadaulo.
Katswiri wa zamakampani azakudya ku China, Zhu Danpeng, akukhulupirira kuti msika wa chakudya chosavuta komanso chofulumira udakali ndi malo ambiri oti upitirire patsogolo mtsogolo. Anapitiriza kunena kuti, "Pamene kuchuluka kwa anthu m'badwo watsopano kukupitirira, chakudya chosavuta chidzakhala ndi nthawi yokulira mofulumira kwa zaka 5 mpaka 6."
Malo Otentha
"M'mbuyomu, zakudya zophikidwa mwachangu ndi zakudya zophikidwa mwachangu zinkandikumbutsa za zakudya zosavuta komanso zakudya zophikidwa mwachangu. Pambuyo pake, zakudya zophikidwa mwachangu zitayamba kutchuka pa intaneti, nthawi zambiri zinkagulidwa. Mwina chifukwa cha kufufuza pafupipafupi. Nsanja ya e-commerce idalimbikitsa zakudya zambiri zophikidwa mwachangu malinga ndi zomwe munthu amakonda. Ndangozindikira kuti pali mitundu yatsopano yambiri komanso mitundu yosiyanasiyana," atero a Meng kwa atolankhani.
Monga momwe Ms. Meng adanenera, m'zaka zaposachedwa, gawo la chakudya chosavuta komanso chofulumira lapitirira kukula, ndipo osewera ambiri akutenga nawo mbali. Malinga ndi deta ya Tianyancha, pali makampani oposa 100,000 omwe amagwira ntchito mu "chakudya chosavuta". Kuphatikiza apo, poganizira za kugwiritsidwa ntchito, kukula kwa malonda a chakudya chosavuta komanso chofulumira n'kodziwikiratu. Malinga ndi ziwerengero kuchokera ku Xingtu, panthawi yotsatsa ya "6.18" yomwe yangotha kumene, malonda a chakudya chosavuta komanso chofulumira pa intaneti adakwera ndi 27.5% pachaka.
Kukula mwachangu kwa zinthu zosavuta komanso chakudya chofulumira kumayendetsedwa ndi zinthu zosiyanasiyana. Xu Xiongjun, yemwe anayambitsa Jiude Positioning Consulting Company, amakhulupirira kuti "chifukwa cha ndalama zomwe zimagawidwa monga chuma chokhazikika panyumba, chuma chaulesi komanso chuma cha munthu mmodzi, zinthu zosavuta komanso chakudya chofulumira zakwera mofulumira m'zaka zaposachedwa. Nthawi yomweyo, kampaniyo ikupitilizabe kuyambitsa zinthu zosavuta komanso zotsika mtengo, zomwe zimapangitsa kuti zinthu zosavuta komanso zofulumira ziwonetseke kuti makampani opanga zinthu zosavuta komanso zakudya zofulumira akukula kwambiri."
Liu Xingjian, yemwe ndi mnzake woyambitsa kampani ya Daily Capital, anati kutukuka kwa makampaniwa kukuchitika chifukwa cha kusintha kwa kufunikira ndi kupezeka kwa zinthu. Iye anati, “Zizolowezi zogwiritsira ntchito zinthu zasintha m’zaka zaposachedwapa. Kufunika kwa ogula kwakhala kukuyambitsa kubuka kwa zinthu zatsopano zambiri. Kuphatikiza apo, izi zikugwirizananso ndi chitukuko cha mafakitale ndi kukweza ukadaulo.”
Kumbuyo kwa kufunikira kwa ogula komwe kukukulirakulira, njira yosavuta komanso yopezera chakudya mwachangu yakula kukhala njira yofikira anthu mabiliyoni 100. Lipoti la "2021 Convenience and Fast Food Industry Insight Report" lomwe linatulutsidwa ndi CBNData linanena kuti msika wamkati ukuyembekezeka kupitirira 250 biliyoni ya yuan.
Pachifukwa ichi, m'zaka ziwiri zapitazi, pakhala nkhani zosalekeza zokhudza ndalama zogulira chakudya chofulumira. Mwachitsanzo, Bagou posachedwapa adamaliza kale Pre-A popereka ndalama zokwana ma yuan mamiliyoni ambiri, ndipo Cooking Bags adamalizanso Pre-A popereka ndalama zokwana ma yuan pafupifupi mamiliyoni 10. Kuphatikiza apo, Akuan Foods ikufuna kulengeza poyera atamaliza kupereka ndalama zambiri. Yamaliza maulendo asanu a ndalama m'zaka zitatu kuyambira HiPot, kuphatikizapo Hillhouse Capital ndi mabungwe ena odziwika bwino oika ndalama.
Liu Xingjian adati "mabizinesi atsopano komanso apamwamba omwe apeza ndalama ali ndi zabwino zina pankhani ya unyolo wopereka, ukadaulo, komanso chidziwitso cha ogwiritsa ntchito. Mwachitsanzo, kuphatikiza unyolo wopereka, kukonza mtengo, komanso kukonza zomwe ogula akudya kudzera muukadaulo, ndi zina zotero, ndikofunikiranso kumvetsetsa zosowa za ogwiritsa ntchito. Mfundo yaikulu ya malonda ndikuwongolera zinthu nthawi zonse kuti zikhale zosavuta, zokoma, komanso zotsika mtengo, ndipo zinthuzi mwachibadwa zimagwira ntchito bwino pankhani yogulitsa ndi kugulanso zinthu."
Magawo a Msika wa Masewera
Mtolankhaniyo adafufuza mapulatifomu osiyanasiyana a e-commerce ndipo adapeza kuti pakadali pano pali mitundu yosiyanasiyana ya zakudya zosavuta komanso zofulumira, kuphatikizapo hot pot yodzitenthetsera yokha, pasitala, phala lachangu, skewers, pizza, ndi zina zotero, ndipo maguluwa akuwonetsa chizolowezi cha kusiyanasiyana ndi kugawa. Kuphatikiza apo, kukoma kwa zinthu kumagawidwanso, monga Liuzhou nkhono, Guilin rice noodles, Nanchang mixed noodles, ndi Changsha lard mixed noodles zomwe zayambitsidwa ndi kampaniyo motsatira makhalidwe am'deralo.
Kuphatikiza apo, makampaniwa akulitsa ndikugawa magawo a zakudya zosavuta komanso zofulumira, zomwe pakadali pano zikuphatikizapo zakudya monga chakudya cha munthu m'modzi, chakudya cha banja, zakudya zatsopano zokhwasula-khwasula usiku, zochitika zakunja, ndi kugawana chipinda chogona.
Pachifukwa ichi, Liu Xingjian adati makampani akafika pamlingo winawake, ndi lamulo losapeŵeka kusintha kuchoka pakukula kwakukulu kupita ku ntchito yabwino. Makampani atsopano ayenera kufunafuna njira zosiyanitsira magawo omwe ali m'magawo osiyana.
"Kugawikana kwa makampani ndi kusinthasintha kwa makampani kumeneku ndi zotsatira za kukweza kwa mbali ya ogula zomwe zikukakamiza kupanga zatsopano ndi kukweza mbali ya mafakitale. M'tsogolomu, njira yogawa magawo ya chakudya chonse cha ku China idzalowa mumpikisano wokwanira komanso wamitundu yambiri, ndipo mphamvu ya zinthu idzakhala chinthu chofunikira kwambiri kuti mabizinesi amange mafakitale awoawo. Chinsinsi cha cholepheretsa." Zhu Danpeng adatero.
Pulofesa Sun Baoguo, katswiri wa maphunziro ku Chinese Academy of Engineering, adanenapo kuti njira yaikulu yopititsira patsogolo chitukuko cha chakudya chosavuta komanso ngakhale chakudya cha ku China ndi mawu anayi, omwe ndi "kukoma ndi thanzi". Kukula kwa makampani azakudya kuyenera kukhala kokhudzana ndi kukoma ndi thanzi.
Ndipotu, kupatsa thanzi chakudya chosavuta komanso chofulumira ndi njira imodzi yopititsira patsogolo mafakitale ndi kusintha m'zaka zaposachedwa, ndipo makampani ambiri akusintha kukhala chakudya chopatsa thanzi kudzera mu njira zamakono. Tengani gulu la Zakudya zachangu monga chitsanzo. Thanzi la mtundu uwu wa bizinesi limawonekera makamaka pochepetsa mafuta ndikuwonjezera zakudya. Malinga ndi kuyambitsidwa kwa boma kwa Jinmailang, ikukwaniritsa zosowa za ogula "zochepetsa mafuta, mchere ndi shuga" kudzera muukadaulo wophika wa 0-frying ndi ukadaulo wozizira wa FD. Kuphatikiza pa Zakudya zachangu, zinthu zambiri zatsopano ndi mitundu yoyang'ana pa thanzi yawonekera pamsika wazinthu zosavuta komanso zofulumira, monga supu ya nkhuku yaifupi yomwe imayang'ana pa zakudya, Zakudya zozizira za konjac zochepa mafuta, Zakudya za m'nyanja, ndi zina zotero; mitundu yapamwamba yoyang'ana pa thanzi ndi ma calories otsika monga Super Zero, Orange Run, ndi zina zotero.
Zinthu zatsopano zikutanthauza kukwera kwa ndalama. Munthu woyang'anira fakitale yokonza chakudya ku Henan anauza atolankhani kuti, "Pofuna kupanga zinthu zatsopano zathanzi, fakitale yathu yamanga labotale yamkati ya zinthu zomwe zadzipangira zokha komanso kuyesa zinthu zomwe zamalizidwa, ndi zina zotero, koma izi zimapangitsanso kuti mtengo wake ukwere." Cai Hongliang, yemwe anayambitsa komanso wapampando wa kampani ya Zihai pot, nthawi ina anauza atolankhani kuti, "Kugwiritsa ntchito ukadaulo wouma mufiriji kwawonjezera ndalama zokhudzana ndi izi kanayi." Liu Xingjian adati, "Mu nthawi yodalira kwambiri kuti tipambane dziko lapansi. M'mbuyomu, makampani amafunika kupitilizabe kusintha mizere yazinthu, kuchepetsa ndalama, ndikukwaniritsa zosowa za ogula, zomwe zimayesanso kuthekera kwa makampani kupereka zinthu."
Ndikofunikira kudziwa kuti makampani ambiri ayamba kukonza njira zawo zoperekera zakudya. Malinga ndi chidziwitso cha anthu onse, Akuan Foods ili ndi malo asanu opangira zinthu ndipo imapereka ntchito za OEM ku mitundu yambiri yodziwika bwino. Zihi Pot yayika ndalama m'mafakitale oposa khumi ndi awiri, cholinga chake ndi kutenga nawo mbali kwambiri pazakudya zapamwamba ndi zosakaniza zina ndikuwongolera momwe mtengo umagwirira ntchito.
Fang Ajian, woyambitsa komanso CEO wa Bagou, adati ngakhale kuti njira yopezera chakudya chambiri yathandizira kuti zinthu zikhale zosavuta komanso zosavuta, pa zinthu zina, njira yopezera chakudya chachangu ilibe njira yokonzekera yokonzanso kukoma; kuphatikiza apo, mafakitale akumtunda alipo. Vuto lodalira njira yayitali komanso kusowa kwa chilimbikitso chobwerezabwereza njira yopangira zinthu zikutanthauza kuti kukweza unyolo wopereka chakudya kuyenera kumalizidwa ndi mbali yofunikira. Iye anati, "Pakadali pano Bagou imayang'anira maulalo ofunikira opangira zinthu ndipo imachepetsa ndalama zopangira zinthu kudzera mu kutsata mtengo ndi kusintha kwakukulu kwa unyolo wopereka chakudya. Kudzera mu khama la chaka chimodzi, mtengo wonse wa mgwirizano wa zinthu zonse wachepetsedwa ndi 45%.
Mpikisano pakati pa mitundu yakale ndi yatsopano ukuwonjezeka
Mtolankhaniyo adazindikira kuti osewera omwe ali pamsika wazinthu zosavuta komanso zofulumira amagawidwa m'magulu monga Lamenshuo, Kongke, ndi Bagou, ndi mitundu yachikhalidwe monga Master Kong ndi Uni-President. Makampani osiyanasiyana ali ndi zinthu zofunika kwambiri pakukula. Pakadali pano, makampaniwa alowa mu gawo la chitukuko cha mpikisano wabwino pakati pa mitundu yatsopano ndi yakale. Mitundu yachikhalidwe ikutsatira zomwe zikuchitika poyambitsa zinthu zatsopano, pomwe mitundu yatsopano imagwira ntchito molimbika pamagulu atsopano ndi malonda kuti atenge njira yosiyana.
Zhu Danpeng amakhulupirira kuti opanga achikhalidwe ali kale ndi zotsatira za mtundu, zotsatira za kukula, ndi mizere yopangira yokhwima, ndi zina zotero, ndipo sikovuta kupanga zatsopano, kukweza, ndi kubwerezabwereza. Kwa makampani atsopano, ndikofunikirabe kutsatira unyolo wonse wopereka, kukhazikika kwa khalidwe, kupanga zatsopano, kukweza makina a ntchito, kukulitsa kukhazikika kwa makasitomala, ndi zina zotero.
Poganizira zochita za mabizinesi achikhalidwe, mabizinesi monga Master Kong ndi Uni-President akupita patsogolo kwambiri. Kumayambiriro kwa chaka chino, Jinmailang adayambitsa kampani yapamwamba kwambiri ya Ramen Fan; kale, Master Kong adayambitsa makampani apamwamba kwambiri monga "Suda Noodle House"; Uni-President adayambitsa mndandanda wa makampani apamwamba monga "Man-Han Dinner" ndi "Kaixiaozao", ndipo adatsegula sitolo yovomerezeka yosiyana.
Poganizira njira zatsopano zogulitsira, Akuan Foods ndi Kongke akutenga njira yosiyana. Mwachitsanzo, Akuan Foods yatenga mawonekedwe a chigawochi ndikuyambitsa zinthu pafupifupi 100 monga Sichuan Noodles Series ndi Chongqing Small Noodles Series; Kongke ndi Ramen Said kuti alowe mu gawo la msika wabuluu wa nyanja, woyamba umayang'ana kwambiri pa pasta, ndipo wachiwiri umayang'ana kwambiri pa ramen waku Japan. Ponena za njira, mitundu ina yatsopano yayamba njira yolumikizirana pa intaneti ndi kunja. Malinga ndi buku la Akuan Foods, kuyambira 2019 mpaka 2021, ndalama zomwe amapeza pa intaneti zidzakhala 308 miliyoni yuan, 661 miliyoni yuan ndi 743 miliyoni yuan motsatana, zomwe zikuwonjezeka chaka ndi chaka; chiwerengero cha ogulitsa pa intaneti chikukwera, nyumba 677, 810, 906 motsatana. Kuphatikiza apo, malinga ndi Fang Ajian, chiŵerengero cha malonda a Bagou pa intaneti ndi kunja ndi 3:7, ndipo ipitiliza kugwiritsa ntchito njira zakunja ngati malo ake akuluakulu ogulitsa mtsogolo.
"Masiku ano, makampani osavuta komanso ogulitsa zakudya mwachangu akugawikabe, ndipo makampani atsopano akukulirakuliranso pano. Zochitika zokhudzana ndi kugwiritsidwa ntchito kwa zinthu, kusiyanasiyana kwa magulu ogula, komanso kugawikana kwa njira zogulitsira zinthu kumabweretsa mwayi kwa makampani atsopano kuti awonekere," adatero Liu Xingjian.
Xu Xiongjun anauza atolankhani kuti, "Kaya ndi mtundu watsopano kapena wachikhalidwe, chofunika kwambiri ndikuchita bwino pakupanga zinthu zatsopano komanso kupanga zinthu zatsopano m'magulu, ndikukwaniritsa zomwe achinyamata amakonda pakugwiritsa ntchito. Kuphatikiza apo, mayina abwino a makampani ndi mawu abwino sanganyalanyazidwe."
Nthawi yotumizira: Disembala-15-2022